(ANSA) - PRAGUE, JUN 10 - Italy is this year's guest of honor at the Prague International Book Fair. Italy chose to celebrate the 90th anniversary of the birth of Umberto Eco, the world-renowned novelist, essayist, and semiotician, and also to mark the anniversary of the Italian Cultural Institute, which has been operating in Prague for a full 100 years, the Italian Cultural Institute reported. As for the motto of this year's edition, the Book Fair chose a quote from Eco's "The Name of the Rose": "We live for books. Sweet mission in this world dominated by disorder and decadence." Italian Ambassador Mauro Marsili, Minister of Culture of the Czech Republic, Martin Baxa, and Director of Svět knihy Praha, Radovan Auer, attended the opening of the Italian Pavillion which focuses on the masterpieces of Italian literature. (ANSA).